Methods in Behavioral Research 15th Edition

• Author(s)  Paul C. Cozby 
• Publisher  McGraw-Hill Higher Education 
• Print ISBN  9781260718904, 1260718905 
• eText ISBN  9781260883077, 1260883078 
• eText ISBN 9781260883077, 1260883078
• Edition 15th 
• Copyright 2024 

Methods in Behavioral Research, 15th Edition," is an essential guide for students and researchers in psychology and related fields. This comprehensive textbook provides a thorough introduction to the principles and practices of conducting behavioral research, covering both quantitative and qualitative methods.

Key features of the 15th edition include:

1. Updated Content: The latest edition incorporates recent developments and trends in behavioral research methodologies, ensuring that readers have access to the most current information.
2. Clear and Accessible Writing: The book is written in a clear and engaging style, making complex concepts and techniques easy to understand for students at all levels.
3. Comprehensive Coverage: It covers a wide range of topics, including research design, data collection methods, experimental and non-experimental research designs, statistical analysis, ethical considerations, and writing research reports.
4. Real-World Examples: The text includes numerous examples and case studies that illustrate how research methods are applied in real-world settings, helping students connect theoretical concepts with practical applications.
5. Supplementary Resources: The book is accompanied by online resources such as test banks, PowerPoint slides, and instructor manuals, making it a valuable resource for both students and instructors.

Whether you're a novice researcher learning the basics of behavioral research methods or an experienced researcher looking to expand your knowledge and skills, "Methods in Behavioral Research" provides a comprehensive and up-to-date overview of the field.